There are two basic take-up mechanisms, the direct and indirect.

基本的卷取机构有两种，直接式卷取机构和间接式卷取机构。

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This means that instead of attempting to play up the authentic origins of a brand directly, marketing efforts must take an indirect route, for example by becoming a member of a community.

这意味着与其直接大肆渲染品牌的正宗，不如利用间接渠道，比如成为社区的一员。

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